To sell your products and services to your ideal clients, you have to know who they are and why they would buy from you. Their values, thoughts, opinions, beliefs, interests and lifestyles are just as important as yours. Since you work with them day to day, you probably already know what these are, but have you articulated them? Are they up to date (just like business plans, people’s beliefs and interests can change)? Together, we’ll create a comprehensive demographic and psychographic profile of the customers you most want to attract.
