A lot of companies have these tucked away in their business plan or collecting dust on a shelf, but few know how how to use them to find their ideal clients and drive their success. Your values guide you, and help you answer the question of ‘why’ you’re in business. Pinpointing, expressing and living your core values will give you a strong foundation to base your decisions on when you encounter challenges or obstacles. Bonus: when you authentically live and articulate your core values, you naturally attract customers who share them.
