When you organize an event, you want your audience to walk away saying ‘Wow!’ You want them to have fun and learn something. And you definitely don’t want to stick a speaker onstage to give another boring keynote. But how do you take a refreshing break from the usual, and still offer valuable, high quality content?
By sharing a powerful story that engages, motivates and inspires.
Hundreds of people have shared their stories in The Ruth Booth about a range of topics, from social media to leadership. Here’s what we’ve discovered:
Stories connect us.
They teach us about one another and ourselves. We all have similar fears, hopes and dreams. When we listen to someone else’s experiences, we relate to them, remember them and learn from them.
Guest speakers focus on content
Change up the traditional speaker-to-audience format for an interactive Q&A session with me interviewing your guest, and you’ll see an improvement in both content and delivery. Having two people share the spotlight allows your guest to be their most engaging, authentic self.
Audiences actively listen and learn
The secret to The Ruth Booth is that’s it’s all about the audience, and making everyone in the room feeling comfortable and engaged. When we’re feeling good and having fun, information has a definitive and lasting impact. Our positive energy, confidence and sense of connection increase. Isn’t that what holding events is all about?